The sale of Banarasi Lehengas has increased by 50 to 60 per cent as compared to last three years,” said Gaurav K Das, who is into manufacturing and selling of lehengas since four generations.”Apart from over 100 customers from Varanasi and nearby districts, nearly 50 outstation customers, especially from South India and Kolkata, arrive here to purchase the bridal lehengas,” added Kasera.

“The lehengas are also sent to markets of other cities, especially Muzaffarpur and other districts of Bihar,” said K Das. “The traditional Banarasi brocades and silk adorned with a lot of embellishments of handiwork like zari, zardozi, kundan, velvet work, stone work, patchwork, mirror work, and pearl work, are highly in demand,” said Hari Ram, a manufacturer in Chowk. Notably, from tailoring the lehengas into patterns like fish cuts, panelled, ghagras, circular, or lehenga. A single lehenga passes through the hands of at least 4-5 karigars (artisans) who create elegant designs matching the shade of the fabric. The wholesale lehenga market of the city stretch from Maidagin to Chowk, where karigars sitting in small dark rooms can be seen giving a rich and luxurious look to bridal outfits.Nearly 2,000 artisans in the city and nearby villages earn a living through working on lehengas alone. These lehengas cost anywhere between Rs 2,000 and Rs 50,000. The upper price limit could go up, if the piece is made on special order with costlier ornamentation work, similar to a Banarasi sari,” said Sher Ali, an artisan who works on Banarasi saris and lehengas.

As for the colours, pure red remains most in demand, even though girls these days also prefer ‘different’ shades like golden copper, maroon, and onion pink coloured lehengas with a contrasting dupatta to give a rich look to the outfit. Anubha Singh, a customer at a shop in Dasashwamedh area, said she was looking for a combination of turquoise, red and green colour on chiffon or Banarasi brocades as she thinks it would suit her rather well.Lehengas are not a one-time use dress now, so I would go for pink colour with a tinge of purple in it,” said Suchita, another customer. “Would-be brides in the city are ready to spend an average of Rs 8,000 to 20,000 on their wedding dress. Some girls spend nearly Rs 40,000 to ensure their outfit looks special,” said the manager of an old store at Dasashwamedh market.

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